Sales

The product splits below reproduce the team's Sales Stats / Funnel Stats tabs, categorised by product so we can see who commits long-term (Monthly) vs fixed term. The Site filter applies to the whole page.

Acquisition funnel

Product category mix — first purchases

Genuine first purchases (returners and the imported legacy base excluded), split by product category. This is the "who becomes a long-term member" view.

Scheduled memberships by category

Upcoming memberships already scheduled to start, by product category and site.

Gone-cold — action lists

Filtered by the page Site filter, plus stage and minimum days-cold below.

Where people drop off