Gymnasium Analytics
Reporting suite for Brixton, Wandsworth, Kennington, Twickenham and Ealing. Built on the governed BigQuery mart layer — see each section below.
Sections
- Two-Week Trials — live trial tracker, conversion by cohort, follow-on mix, onboarding pipeline. (built)
- Sales — acquisition funnel, product-category splits, scheduled pipeline, gone-cold action lists. (built)
- Members — trajectory by gym, targets vs variance, weekly movement deepdive. (built)
- Revenue (modelled) — MRR / ARPU / LTV once the event ledger warms. (planned)
The Two-Week-Trials live tiles are near-real-time (60s refresh); everything
else is the nightly build. All figures respect the upstream definitions
(active = paying, excl. paused; launch trials flagged; imported base excluded).